{"id":71597,"date":"2026-02-16T15:52:00","date_gmt":"2026-02-16T20:52:00","guid":{"rendered":"https:\/\/cws.charlotte.edu\/backup-coaa\/?p=71597"},"modified":"2026-02-16T16:05:31","modified_gmt":"2026-02-16T21:05:31","slug":"blumenthal-arts-ceo-explains-the-business-of-showbusiness","status":"publish","type":"post","link":"https:\/\/cws.charlotte.edu\/backup-coaa\/2026\/02\/16\/blumenthal-arts-ceo-explains-the-business-of-showbusiness\/","title":{"rendered":"Blumenthal Arts CEO Explains the Business of Showbusiness"},"content":{"rendered":"\n

Tom Gabbard\u2019s \u201cproducer instinct\u201d emerged early. As an eight-year-old, he convinced his cousins to go door-to-door singing Christmas carols for tips. By the time he was a music major at Pepperdine University in southern California, he was organizing student marches for a new campus arts facility.<\/p>\n\n\n\n

Since 2003, Gabbard has been the CEO of Blumenthal Arts<\/a>, which, with 110 employees, six venues and more than a thousand programs annually, has become one of largest cultural organizations in the Southeast and a major player in the national performing arts market. He is also a member of the Board of Governors of the Broadway League, a Tony Award voter and a past president of the Independent Presenters Network, a consortium of 40 leading touring Broadway presenters in North America, Asia and the U.K.<\/p>\n\n\n\n

On Feb. 11 Gabbard joined Dean Richard Buttimer of the Belk College of Business and Dean Jos\u00e9 G\u00e1mez of the College of Arts + Architecture for the Spring 2026 C-Suite Speaker Series<\/a>. Co-hosted by the two colleges in the Anne R. Belk Theater in Robinson Hall, their lively conversation explored the business of Broadway, changes in the performing arts landscape, and how Blumenthal Arts venues and programs continue to contribute to Charlotte\u2019s uptown transformation.<\/p>\n\n\n\n

The Arts as Economic Driver<\/h3>\n\n\n\n

Blumenthal Arts programming, such as performances in the Belk Theater, Booth Playhouse, Knight Theater and Blume Studios, infuses more than $80 million into the local economy annually, Gabbard said.<\/p>\n\n\n\n

\u201cThe power of what we bring, particularly to the hospitality industry, is not clearly understood. We create this steady flow of activity to restaurants, hotels, etc.”<\/p>\n\n\n\n

When the Blumenthal Performing Arts Center opened in 1992, uptown Charlotte all but shut down after 5 p.m. City leaders had Manhattan\u2019s Lincoln Center in mind, said Gabbard \u2013 a vibrant cultural hub that would attract patrons and generate growth.<\/p>\n\n\n\n

\u201cIt was a symbol to the world of the community\u2019s aspiration.\u201d<\/p>\n\n\n\n

Likewise, he added, the Knight Theater on South Tryon also brought \u201ca transformation to that area of the city and helped bring it to life.\u201d And the newest venture, the large-scale, immersive Blume Studios<\/a>, is activating the city\u2019s recently designated Iron District.<\/p>\n\n\n\n

\u201cWe\u2019re proud to be interwoven with the community in so many ways,\u201d Gabbard said.<\/p>\n\n\n\n

Blumenthal Arts venues are home to a remarkable range of programs large and small, local and travelling. Ballets, orchestra and jazz concerts and plays by local cultural groups share the calendar with touring shows. Perhaps most visible are the Broadway productions that come to town. Primarily because of Gabbard\u2019s connections, Charlotte has become a top 10 market for touring Broadway shows.<\/p>\n\n\n\n

No Business Like Showbusiness<\/h3>\n\n\n\n

The neon lights may be bright on Broadway, but shows typically find their success on more humble streets.<\/p>\n\n\n\n

\u201cAbout 95% of Broadway shows do not recoup their investment during their Broadway run,\u201d said Gabbard.<\/p>\n\n\n\n

Instead, the money is made on tours to cities nationally and abroad and in licensing fees to theatre companies and schools to do their own productions. \u201cLegally Blonde,\u201d for example, one of more than 200 shows that Gabbard has helped to produce, recovered just 20% of investments while on Broadway but eventually became profitable on the road \u2013 it played Charlotte three times \u2013 and in licensing, like the fee the Department of Theatre paid to produce it on campus in the spring of 2024.<\/p>\n\n\n\n

Gabbard told the audience that he knew early on that he \u201cwanted to develop those business skills\u201d that a producer, presenter and arts administrator needs. He went directly from undergraduate school, music degree in hand, to pursue an MBA in Arts Management.<\/p>\n\n\n\n

But all his years being on stage, playing his French Horn and singing in musicals, really shaped him, he said. He learned how to \u201cread a room,\u201d effectively communicate and build connection to a community. He developed artistic discernment (\u201cYou have to train your aesthetic,\u201d he advised). And he learned how to apply his creative skills to other endeavors.<\/p>\n\n\n\n

\u201cI find creativity in figuring out the business strategy in how a show is financed and structured for success in the future,\u201d he said.<\/p>\n\n\n\n

The Public as Shareholders<\/h3>\n\n\n\n

Charlotte has grown tremendously since Gabbard arrived, and the performing arts landscape has also changed. Gabbard said that Blumenthal Arts has \u201cbecome more about people\u201d and is increasingly focused on \u201cour unique role to uplift communities.\u201d<\/p>\n\n\n\n

Among the more spectacular examples of that focus is the annual Charlotte International Arts Festival<\/a>, which Gabbard launched in 2022. More than 200 events and activities take place during the festival, most of which are free. And the festival brings together artists from around the world to present alongside local artists \u2013 all for an increasingly diverse city.<\/p>\n\n\n\n

\u201cCharlotte has become a global community,\u201d Gabbard said. \u201cWe put a bright spotlight on that.\u201d<\/p>\n\n\n\n

After the event in Belk Theater, Gabbard met students in the Robinson Hall lobby, followed by a roundtable conversation with select students. See a full collection of photos from the day here.<\/a><\/em><\/p>\n\n\n\n

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